Tonga Magazine

Willie acquired by Eis/Satisfyer

April 28th, 2025

You may have read the news that Willie.nl and Willie.be have been aquired by EIS/Satisfyer. We have enjoyed working with CLS Healthcare but after receiving the takeover bid from EIS/Satisfyer we realised that this would give Willie.nl and Willie.be much greater and faster growth opportunities than we could achieve.

Are you looking forward to EroSpain in May?

March 20th, 2025

Are you looking forward to Erospain in May? We are!

Tonga celebrates Xbiz Award for Distributor of the Year

September 6th, 2024

Tonga BV is proud to announce that we have been honoured with the prestigious Xbiz Award for Distributor of the Year.

We won the Best Brand Selection Award at Erospain 2024

May 8th, 2024

At the Erospain 2024 event held in Barcelona, we were thrilled to be awarded the Best Brand Selection Award. This recognition means a great deal to us as it validates our commitment to curating exceptional products from valued brands in a wide and diverse product range.

Tonga and partners at Erospain 2024

May 13th, 2024

Our booth at Erospain 2024 was well attended and we really enjoyed seeing everyone there. We shared our booth with our valued partners Evolved, Blush, Le Wand, b-Vibe, Wicked Sensual Care, Sportsheets, FemmeFunn, Xgen, Kheper Games and NS Novelties.

Tonga milestone at Altitude Las Vegas

March 8th, 2024

Tonga recently showcased its latest Dreamtoys collections at the prestigious Altitude Trade Show in Las Vegas. In collaboration with esteemed partner XGEN, the event proved to be an overwhelming success, marking a significant milestone for both companies.

The synergy between Tonga and XGEN was palpable at Altitude, where Tonga had the privilege of presenting its cutting-edge products to the discerning American audience. The XGEN stand at Altitude served as a captivating stage for Tonga to unveil its newest Dreamtoys collections.

Three Xbiz Award nominations for Tonga

November 27th, 2023

Tonga BV has been nominated for the 2024 XBIZ Awards in 3 categories:

• Couples Toy of the Year: Dreamtoys Glam Couples Vibrator
• International Pleasure Products Company of the Year
• International Distributor of the Year

Nominees were selected based on nearly 6,000 pre-nomination entries submitted by members of the industry via XBIZ.net.

Family-owned Tonga BV acquires CLS Healthcare BV with brands Condoomfabriek and Willie.nl

November 20th, 2023

Tonga BV, the distributor specialising in erotic products and lingerie, is proud to announce the acquisition of CLS Healthcare. As a result, among others the brands Willie.nl, Willie Homeparty's and Condoomfabriek are now owned by sisters Melanie and Stephanie de Jonge, directors of Tonga BV from 15 November 2023. With this strategic takeover Tonga expands their own product range and fulfils their ambition to supply, in addition to retailers, to consumers.

Tonga's Erofame pictures 2023

October 24th, 2023

Thank you for visiting us at Erofame 2023. Below is a photo impression of the fair and our booth.

At Erofame we showed our visitors the latest product lines by Dreamtoys like Glam, Glaze Glass, Blowtech, Sex Room, Star Troopers, Nude and Amour, plus new Essentials and Ramrod products.

We also showed you new products from Blush, Evolved, Zini, FemmeFunn, Sportsheets, Le Wand, Playboy, Wicked, Bombshell Boudoir, b-Vibe, Gender X and The Cowgirl.

Visit our New section and the Coming Soon section to see all new items.

EAN Award Business Women of the Year

October 12th, 2023

We are truly honoured to receive the EAN award for "Business Women of the Year" at Erofame. With our dedicated team, we are committed to being at the forefront of the ever-evolving world of erotic products in a diverse global landscape. Our mission is to bring the industry into the next phase, one characterized by enhanced functionality, education, exquisitely crafted design, and more fun for all target customers.

Tonga's new booth at Erospain 2023 in pictures

June 29th, 2023

Our brand-new fair booth was one of the keys to our success at EroSpain in Barcelona last April. Designed by Kollective Standenbouw, the booth has a feminine and modern look that beautifully showcases our products and captures the essence of our new brand identity.

The comfortable and inviting areas in the booth provide a cozy and airy feeling for visitors, which is a perfect representation of our brand's new identity. We were delighted to see our booth come to life at EroSpain and to receive positive feedback from visitors.

Tonga at Erospain

April 26th, 2023

Tonga had a successful exhibition at EroSpain Barcelona and we want to thank our loyal customers for visiting our booth and extend a warm welcome to potential new customers. Our brand-new fair booth, designed by Kollective Standenbouw was a key to our success, capturing the essence of our new brand identity with its feminine and modern look.

During the fair, we hosted workshops and introduced new products, receiving positive feedback from visitors. We were happy to partner with Sportsheets for the event and the Masterclass series, aligning with our commitment to innovation and education.

Tonga Masterclass

April 21st, 2023

Tonga recently hosted a two-day masterclass fair with 14 different suppliers from Europe and the USA showcasing and explaining their products to over 100 customers. Tonga's approach to these masterclass days, with personal attention and help, networking opportunities, and good food and entertainment, sets the company apart from competitors and demonstrates its commitment to customer service.

Tonga also announced its new female board and rebranding during the event. The company's CEO, Melanie de Jonge, hopes that the modern, contemporary look of the brand will appeal to a broad range of customers while maintaining the company's core values. The event was a great success, showcasing Tonga's leadership in the industry and dedication to providing educational opportunities and exceptional customer service.